STR

The gold standard in hotel data benchmarking, analytics and marketplace insights. STR aggregates data from 94,000 hotels representing 12 million guest rooms in more than 190 countries. STR's property and portfolio level insights drive strategic decisions for major hotel brands, operators and owners around the world, and the company's directly sourced sample powers the CoStar hospitality market data relied upon by advisors, investors, banks, vendors and destination marketing organizations. Through CoStar, and the STR Benchmark solution, hoteliers are provided a comprehensive view of the entire property lifecycle, from acquisition to operations to divestment.